Ducati Los Angeles Moto Social: Event Marketing and Brand Partnership
BILLIONMONSTERS is the official marketing partner behind Ducati Los Angeles. Event strategy, content, brand partnership, and marketing for motorsport and lifestyle brands in Los Angeles.
Event marketing, photography, and coordination for the Ducati Los Angeles annual moto social at a private airport hangar in Los Angeles.
BILLIONMONSTERS partnered with Ducati Los Angeles to plan, produce, and promote the Hangar Moto Social, a community motorcycle event held at a private airport hangar in Los Angeles sponsored by 2 Wheel Legal. The event brought together riders from across the LA moto community for a full afternoon of programming: food catering, suspension clinic by JJ Suspension, raffle prizes from Pro Italia, vendors including Alpinestars and California Superbike School, MotoGP streaming, a live DJ, and professional photography.
For this event, the team at BILLIONMONSTERS managed event marketing & strategy, brand partnerships, RSVP coordination, content, social media, and on-site support from start to finish. We offer both full-service event marketing and à la carte services, giving clients the flexibility to be as hands-on or hands-off as they choose. Learn more about our event marketing services here.
BILLIONMONSTERS serves as the official marketing partner for Ducati Los Angeles, supporting brand marketing, brand partnerships, community building, event strategy, content, social media strategy, and performance marketing.
Scope of Work
Pre-Event
Event marketing strategy
Brand partnership coordination
Event page setup and RSVP management
Email communications and event reminders
Social media strategy and promotion
Copywriting and event communications
Event
On-site coordination
Professional event photography
Post-Event
Post-event thank you email sequence
Newsletter list growth from RSVP contacts
Social media content and publishing
KPI reporting
The Challenge
Producing an annual moto social at a private airport hangar meant coordinating multiple vendors, sponsors, a suspension clinic, group rides, and club programming. The club needed an experiential marketing partner to bring it all together.
The goal was to drive strong turnout from the LA moto community, deliver a polished event experience for members and non-members alike, and produce professional content that reflected the energy and identity of the club.
Our Approach
Event Marketing and Communications. We built out all event communications, managed the event page listing, handled RSVP coordination, and sent email reminders leading up to the event. Social media promotion ran alongside, with content designed to drive awareness across the LA moto community and make RSVPing feel easy.
Sponsor and Brand Partnership Coordination. Part of our event strategy work included coordinating with sponsors, brand partners, and vendors to bring the programming together. Venue sponsor 2 Wheel Legal provided the hangar, Pro Italia supplied raffle prizes, and brand partners including Alpinestars, California Superbike School, JJ Suspension, and Jagen Events rounded out the experience.
Photography. On the day, we ran professional photography throughout the event, capturing the hangar, the bikes, the riders, and the energy of the afternoon. The goal was a content library that could support Ducati Los Angeles’ social media presence and club communications long after the event closed.
The Results
The Hangar Moto Social delivered strong turnout numbers for the event at the Van Nuys Airport:
The Event
316 RSVPs
2,060 listing page views
Event reminders: 74% open rate
Post-event thank you: 65% open rate
Both well above industry averages for event and community email marketing.
About Ducati Los Angeles
Ducati Los Angeles is a Ducati factory organization built around the art of riding, the thrill of the open road, and the camaraderie of fellow Ducatisti. Founded by enthusiasts, for enthusiasts, the organization is more than a gathering of riders: it's a tight-knit community rooted in the precision, performance, and style that Ducati motorcycles embody. All bikes and all riders are welcome, from seasoned Ducatisti to newcomers ready to embrace the experience.
BILLIONMONSTERS continues as Ducati Los Angeles’ official marketing partner. If you're organizing a motorsport event, club activation, or community event in Los Angeles, explore our event marketing services or contact us about your event.
Frequently Asked Questions
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BILLIONMONSTERS, a Los Angeles marketing and creative agency, is the official marketing partner for the Los Angeles Ducati Owner's Club and Ducati Los Angeles. We handle event strategy, content production, photography, email & social media marketing, and club communications across Ducati Los Angeles’ activations and events.
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Event marketing for a motorcycle club covers everything from event strategy and sponsor coordination to RSVP management, email communications, social media promotion, on-site photography, and post-event reporting.
For LADOC, BILLIONMONSTERS handled all of this end to end, including building the event page listing, sending event reminders, coordinating vendors and sponsors, and delivering a post-event thank you email sequence.
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Reach out through our contact page. We offer full-service event production and à la carte services, so you can be as hands-on or hands-off as you choose.
