Brand Marketing Strategy: KAFE x AARON GIGI
Bringing Miami vandalism art to Los Angeles. Art by Aaron Gigi, presented by KAFE. Brand marketing strategy by BILLIONMONSTERS.
Brand marketing strategy provided for a brand & artist collaboration event.
BILLIONMONSTERS partnered with KAFE to strategize the VANDAL: Private Art by AARON GIGI event featuring contemporary street artist Aaron Gigi. The agency provided brand marketing and event strategy solutions for the KAFE franchise, covering pre, intra, and post event brand marketing strategies.
Scope of Work
Pre-Event
Facilitation of marketing conversations between brand and artist
Social media and marketing strategy
Creation of event marketing standard operating procedures (SOPs), frameworks, and templates
RSVP and event page management, attendance forecasting, various copywriting
Program for the event
BTS social content
Event Execution
Guest registration management
Entry experience
Post-Event
Post-event communication, email sequences & templates
Social media content strategy
KPI reporting
Lessons learned discussion with client for future events
Additional standard operating procedures (SOPs)
KAFE is a “brew & collab” specialty coffee franchise that partners with local businesses and creatives to craft distinct, immersive experiences. Opening across Los Angeles and Toronto in 2026.
