Shoppers outside a store on Black Friday 2025 were drawn as much by exclusive perks as by discounts, a lesson for digital-first brands.

Black Friday is evolving, and for DTC and e-commerce brands, the game is no longer only about being the cheapest. It is about standing out, creating urgency, and leveraging technology to drive conversion. Here are some fun facts and insights for Black Friday 2025.

Consumers are not just looking for a good deal. They’re chasing the feeling of getting something for “free.” Whether it’s through a discount, rewards points, or free shipping, this logic drives real behavior. Brands that understand this psychology and use it in thoughtful, personalized ways are turning memes like “girl math” into seriously smart growth strategies.

Brands that invest in organic marketing grow stronger over time. Backed by new research from TikTok and Tracksuit, this blog explores why combining brand awareness with performance tactics leads to higher conversion rates, lower costs, and long-term success.