Brand Marketing & Event Strategy: KAFE First Pour Creator Event
Creator event strategy and outreach by BILLIONMONSTERS for KAFE Coffee Inc., a premium coffee shop & brand in Los Angeles.
Brand marketing strategy and creator outreach for a private coffee tasting event ahead of public opening, with 60+ creators outreached and an 81.82% attendance rate among RSVPs.
BILLIONMONSTERS partnered with KAFE Coffee Inc. to concept, pitch, and produce First Pour, a private coffee tasting and creator event held at KAFE’s new West Hollywood location ahead of their public opening.
The agency provided end-to-end event strategy and creator outreach solutions, covering ideation, creative direction, programming, and execution from start to finish.
Scope of Work
Pre-Event
Event concept, ideation, and client pitch
Creative direction and programming development
Creator identification, due dilligence, and outreach to 60+ creators
RSVP and attendance management
Event reminders and communication
Event Execution
On-site event coordination and management
Guest registration and entry experience
Event programming
Guest experience
Post-Event
Post-event communication, email sequence, and templates
Post-event voucher strategy
Social media content strategy
KPI reporting
CRM management
Lessons learned discussion with client for future events
Additional standard operating procedures (SOPs) created for brand internal team
KAFE Coffee Inc. is a premium specialty coffee shop & brand built around the idea that coffee, art, and culture are the same conversation. Each location is a one-of-one collaboration, designed with care through partnerships that shape the sourcing, roasting, design, and experience of every space. Their first location, designed in collaboration with Broskin Studio, opened in West Hollywood in 2026.
First Pour was designed to introduce KAFE to a curated group of creators before the doors opened to the public, giving them an authentic, unhurried first experience of the space and the craft behind it. With outreach to over 60 creators and an attendance rate of 81.82%, the event built early awareness and community around the brand ahead of launch.
