Behind the Scenes: Nail Care Brand Photo and Video Production
Photo by BILLIONMONSTERS for HeyHae, a sun-cured gel nail brand. Captured in Los Angeles, California.
Producing photo, video, and post-production for a nail care brand.
We partnered with HeyHae to produce photo and video assets supporting their direct-to-consumer growth and brand marketing. The photography ranged from clean product-only shots to lifestyle visuals featuring models in a natural, beach environment. Videos covered both application how-tos and candid, everyday moments, emphasizing the brand's easy feel.
For this shoot, the team at BILLIONMONSTERS handled photo and video production and post-production, and supported the client with model casting. We offer both full-service production and à la carte services, giving clients the flexibility to be as hands-on or hands-off as they choose. Learn more about our creative production process here.
Scope of Work
Pre-Production
Model casting support
Production
Photography & videography
Post-Production
Photography retouching and editing
Videography editing
Deliverables management
HeyHae is known for its solar-cured gel nail strips that cure in natural light without a UV or LED lamp. The strips are vegan, cruelty-free, and formulated to be gentle on natural nails, delivering a salon-quality finish in about nine minutes with up to 14 days of chip-resistant wear. The brand is also carried at Target.
Our shoot leaned into a fun, lifestyle feel with playful, everyday moments that show the nails on real hands rather than staged on a shelf. The result is bright, approachable content built for DTC e-commerce and social.
