Behind the Scenes: Hallstein CPG Photo and Video Production
Produced by BILLIONMONSTERS for Hallstein, an artisanal Austrian water brand. Captured in a studio in Los Angeles, California.
Producing a full photo and video shoot for a premium CPG water brand.
We partnered with Hallstein to produce e-commerce photo and video assets supporting their direct-to-consumer growth and updating the brand’s product detail pages. The photo shoot focused on elevated product imagery and visuals featuring a hand model. Videos highlighted how to use their new bottle designs, emphasizing the brand’s craftsmanship and luxury positioning.
For this shoot, the team at BILLIONMONSTERS managed pre-production, production, and post-production to ensure a seamless process and execution of all creative elements. We offer full-service production, managing everything from initial planning through final delivery, while giving the client the flexibility to be as hands-on or hands-off as they choose. Learn more about our creative production process here.
Scope of Work
Pre-Production
Production budgeting
Mood board and creative direction
Hand model casting calls
Studio booking
Shot list and call sheet creation
Hiring creative vendors: studio & equipment, videographer, and photographer
Contracts
Production
Photography & videography
On-set production coordination
Shot list management
Post-Production
Retouched and edited photos
Short how-to video clips
Deliverables management
Hallstein is known for its premium Austrian spring water, bottled directly from an aquifer deep below the base of the Dachstein mountain, completely untreated and uncompromised. Free of PFAS and microplastics, with a naturally alkaline pH, it's positioned as one of the purest luxury hydration experiences available.
Our shoot focused on capturing that purity and craftsmanship through clean, elevated visuals and intentional lifestyle framing, producing refined, conversion-driven content tailored for DTC e-commerce and digital marketing channels.
